Foreign buyers can now rest assured about the quality of Indian tea. Tea Board of India has put in place a system of random testing of teas meant for exports to ensure that only the varieties that comply with the standards set by Food Safety & Standard Authority of India enter global markets. The measure comes at a time when Indian tea is facing competition in the world market from Kenyan tea.
Tea Board has taken firm steps to protect and enhance the image of Indian tea globally, and to ensure that the tea worthy of the tagline 'Indian tea' is exported. This comes on the backdrop of various quality issues that have cropped up in recent years
In 2012-13, India exported 220.46 million kg of tea at a total consideration of Rs 3,962.92 crore. The country imported 17.88 million kg of tea in FY13.
Tea Board of India has established two councils -- one for north India and the other for the south that will monitor the online tracking system of all exports and imports and ensure that quality norms are enforced.
According to the scheme, a permanent exporter or importer will have to log on to a web address designed by NSE.IT two days ahead of the shipment date. In the case of a temporary exporter or importer, the person will have to log in 10 days ahead of the shipment. The system will randomly select the application and an inspection agency will inspect the samples. The inspection agency, which in this case is the Tea Research Association, will take a call on the quality.
Kenyan production is almost up by 50 million kg and the African country is offering tea to the world market at a cheaper price
Dear sir myself Ganesh and I am dealing with tea for past two years and I am supplying here in retail markets now I would like to expand the same by getting into export market. I would kindly request you to give me tips to start.Also guide me how to fetch buyers.
ReplyDeleteThanks....